Nirma Washing Powder ad is one of the famous ads during the evolution of TV sets in India. Many Indians still enjoy viewing this Golden Ad. Come enjoy again..
Watch Nirma ad
Lyrics of Nirma ad
Washing powder nirma
Washing powder nirma
Doodh si safedi
Nirma se aaye
Rangeen kapde bhi
Khil khil jaaye
Sabki pasand nirma…
Washing powder nirma
Nirma
A little facts
Nirma was founded in 1969 by Karsanbhai Patel in Gujarat. |
Nirma was named after Karsanbhai Patel’s daughter Nirupama. |
Washing Powder was the 1st product of Nirma, started in a 10x10 room of Karsanbhai’s house. |
Karsanbhai Patel started to sell Nirma in hometown Ruppur (Gujarat) on the way to his work which was 15km away on bicycle. And was able to sell 15-20 packets daily. |
Then the price of Nirma detergent was Rs.3.50/kg. |
By 1985, Nirma became household detergent name in the country. |
By 1999, Nirma became major consumer brand offering a range of detergents, soaps and personal care products with latest manufacturing techniques. |
By 1999, Nirma had 400 distributers and over 2 million retailers across the country. This made Nirma to sell in smallest villages. |
Nirma’s headquarter situated in Ahmedabad, Gujarat. |
Nirma’s mission states ‘Better Products, Better Value, and Better Living’ |
In 2004, Nirma sold 8,00,000 tonnes of detergent which is one of the largest volumes sold in the world – under a single brand. |
In 2007, Nirma took over America’s Searles Valley Minerals inc. making one of Top-7 Soda Ash manufacturer in the world. |
Nirma now has multi locational manufacturing units with more than 15000 employees and a turnover of over Rs.3600 crores. |
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