Hamara Bajaj

The `Hamara Bajaj’ ad was able to rule the hearts Indian middle class family in1990s. The father driving the scooter with utmost concentration and balancing the scooter along with three other members of his family. The younger kid standing on the front, the mother clad in a sari sitting on one side of the scooter clinging on to the Stepney tire and the elder kid between the father and mother. This Hamara Bajaj ad had clearly conveyed that Bajaj is for Indian middle class section and was a symbol of the Unity in the Indian families. Thus Hamara Bajaj became our family vehicle. Even after 40 plus, this ad cherish older memories for millions.