Think Liril and the next thing that comes rushing to mind is its trademark ‘La, lalala, la, la, la’.
A girl having fun under a waterfall with a Liril soap had changed concept of campaign ad. Even today this concept of playing in the water, diving, jumping and swimming under the waterfall has been running successfully from Karen Lunel followed by Pooja Batra, Preity Zinta and presently Deepika Padukone.
Watch First Liril ad
A Little Facts:
First Liril Girl ad was created by ad agency Lintas in 1974. | ||||||
First Liril Girl featured in the ad was Karen Lunel. She was finally selected after 100s of models screened out. | ||||||
The maker of brands such as Lifebuoy and Lux, wanted a soap that signified freshness. Thus Liril soap existed. Its Hindustan Unilever product. | ||||||
The original soap made for trial basis of Liril was Blue coloured soap. Then it was changed to Green coulour soap according to the concept of ‘’freshness of the mountain breeze’’ of the Lintas. | ||||||
Liril ad was shot in the waterfalls in Khandala in Maharashtra for some shots, and in Kodaikanal, Tamil Nadu, for others. | ||||||
Karen Lunel remained longest face of Liril Girl from 1974 to 1985. | ||||||
The Liril Girl ad was a gateway for young women to get into Bollywood. Preity (Zinta), Tara (Sharma) or Deepika (Padukone) entered Bollywood after becoming Liril Girls.
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Write commentsSimply mesmerising.
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